讲座主题1、：Weighing profits and risk in business

时间：2016年6月20日下午14:00

地点：教学楼F401

主讲：Ms. Cheryl Wachenheim:

讲座主题 2：Understanding why consumers choose with behavioral economics

时间：2016年6月21日上午9：00

地点：教学楼F401

主讲：Ms. Cheryl Wachenheim:

主讲人简介：

Cheryl Wachenheim is a Professor of Agribusiness and Applied Economics at North Dakota State University. She is currently teaching at Renmin University in Beijing as a visiting Distinguished Chair Fulbright Lecturer. She holds an undergraduate degree in Animal Science from the University of Minnesota, and a Master’s and Doctorate in Agricultural Economics and an MBA from Michigan State University. Sheteaches classes in economics, risk analysis, strategic marketing and management, and agricultural policy, sales, finance, and marketing.  Research interests focus on eliciting perceptions and valuations from consumers, firms, students and other stakeholders and decision makers.  Analysis then allows for identification of high-value marketing and management strategies.  Dr. Wachenheim served in the Minnesota Army National Guard for seventeen years, deploying to both Iraq and Afghanistan.